Homework Assignment Example | Topics and Well Written Essays - 250 words - 11

Homework - Assignment Example For example a person who is in a bad financial situation will not be interested with the energy drink. Psychological factors include things like attitude and perception. For example, some people view energy drinks as unhealthy and un natural hence such people will not be interested in the drink. As a marketer, it is my duty to take advantage of these influences to make sure the energy drink gets a lot of consumers. I will do this by packaging the product in such a way it appeals to all social classes. This will ensure that all people from all social classes buy the drink. Considering the current economic times, I would also set the price of the energy drink to be as low as possible. This is to allow for people to afford it as it is certain that many people are facing economic hardships at this time. Hence the energy drink will attract a lot of consumers While advertising the product I will also make sure that all details of the drink are included in the advertisement. This includes sugar levels if any and advantages of the drink. This is to make sure that people understand the drink fully. This will help deal with psychological perception people have about energy

Supply chain management Essay Example | Topics and Well Written Essays - 1500 words - 5

Supply chain management - Essay Example 3.9 billion with the people employed by the company being 31,000 across the business (Argos, 2013). Being part of the Home Retail Group, it is among the United Kingdom’s leading general and home merchandise retailer. The company came into the limelight in July 1963 and Richard Tompkins was the founding member of the firm. During this time, he had already established the Green Shield Stamp which was based in the United Kingdom. The company started out as a stamp retailer shop but after Tompkins visited Argos City in Greece, everything changed. He embarked on selling gifts on cash. He later decided to rebrand the shop and named it Argos in 1973, July. The shop started out by making sales of ?1,000,000 the same year in November (De, 2011, Pg 25). BAT company purchased the shop in 1979 for ?32 million. It is at this time that the company resolved to always remain relevant in the market by embracing all the new initiatives in order to capture more clients. Literature review The boo k that gives a clear representation of the subject on chain supply theory is Slack, N., Brandon-Jones, A., Johnston, R. & Betts, A. 2012. Operations and process management. 3rd edn, Prentice Hall/ Financial Times, London. It analyzes some of the processes that have been used by Argos and other companies in inducing the innovations of technology. The mechanism is taken into consideration in terms of social, economic and environmental prospective through the supply chain, which is in accordance with the proposals set to produce a sustainable development (Slack, Brandon-Jones, Johnston, & Betts, 2012 Pg 15). The book continues to implicate some of the roles initiated by companies in building their supply chain. The innovations correspond with new technological developments, which are used in representing the best initiative in promotion of development in companies. The book is also responsible for the avocation of the debate developed in association with sustainability, innovation and supply chain management, which are used in the concept of sustainable innovations (Slack et al, 2012 Pg 32). . The same model is used management, which is used in the gap for differentiating development initiatives and those that are seen to have flopped. The application in the book is used to explain the case studies of Argos and the manner in which the company uses the model to benefit themselves at the moment and the future. In the case study, one will realize that there is demonstration of sustainable innovations which are driven by the company at the focal representation (Jespersen & Skjott-Larsen, 2005, Pg 78). This is seen to be an establishment of engagement of its suppliers in the reduction of the negative environmental and social impacts responsible for life cycle of the product in the market. A thorough examination of the book further explains that there is a possibility of the implementation of the innovations will generate a beneficial concept which is associated with t he net environmental and social in all the major players and stages of the supply chain. It is clear that the term supply chain was rampant in the 1980s at the time that majority of the companies were fighting to join the major players in the global trade (Slack et al, 2012 Pg 72). . This has always been a word used in the implication of materials flowing from one